Thursday, 23 July 2015

100 Crore Club Cinema


Now a days the discussion of the movie starts with budget right from the launch to post release. Nobody measures, whether the movie was good or average or anything else. It’s all about collections. Thanks to the web world where we instantly get the geographical share of the movies, which serve no purpose at all to the cinegoers, except for the argument among fan clubs.  Earlier trade pundits used to compare/predict the current movie range with past movies of the same Hero or Director or production house but presently the comparison is orange to apple, Prabhas vs NTR vs Mahesh vs Pawan Kalyan. I believe (with my limited knowledge), the whole hype around collection facilitates the producers to arrange the finances to launch/float and sell the forthcoming productions.

NTR’s last outing as Temper was highest grocer in his entire career so far, that does not prove this is the best product. We have seen his potential in Simhadri, Rakhi many more and Puri's in Idiot, Pokiri n Neninthe. Same way Loukyam & Pandaga Chesko, template movies declared hit in terms of collections but what about the movie content, except locations everything including dialogues was same from previous templates from writer duo.

Mahesh’s “1”, so far the best attempt at the thriller genre by a top league actor and director in the recent past. But then the debacle of the movie apparently forced Mahesh to stop experimenting and he pulled himself out of Maniratnam’s bilingual project with Nagarjuna.  This project is now underway with Karthi and Dulquer Salman, recent heartthrob of Molly & Kollywood.

The point here is we do not mind a good movie raking moolah, because end of the day, a hit movie makes the whole industry, starting from a light man to cinematographer, happy and works as a “Sacred Fig” for many small scale movies. But the issue is gauzing the movie quality by its Crore club achievement.


100 Crore or 100 Days, which the real yardstick! Discussion starts here….


...Venkaat!



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