Astonishing to see the diminishing thin line between real and reel life. Why do we have to hear all the hard work the crew went through while canning the film and why do we empathize when we hear a star is making movies just to be afloat and to make it to the shore of politics, before his boat is moored to the Quay, forever (???). Here, I am referring to the Power Star Pawal Kalyan, who was the power point for the existing Andhra Pradesh government during last electoral battle and now getting ready with Janasena for 2019. Are these statements and confessions influence the common viewer to watch the film?
The promotion strategy changes every time, after a while. Till the recent past, the audio events have always been the biggest platform to rave about the movies & to show how unique from the rest in the history of industry. Now a days with the invention of Prerelease function sans audio event is the new platform to talk about the product. Specially, on Tamil & Telugu platforms, the hero worship is beyond comparison with any other film industry. The onstage talk nowhere matches the result of the movie at the ticket window, in most of the cases.
And then you have teaser for first look (worst part), first look, teaser, promo, theatrical trailer and numerous tweets and quotes on social media about the film and performance on YouTube views of these never ending tits n bits of film. The other day, Allu Arjun said “Cheppanu Brother” (refused to take name of Power star on stage during promotions of Sarainodu), which stirred the bigger sand storm on social media than any hero introduction (sand storm) scene in Telugu & Tamil film put together, ever. Then, fans started creating YouTube record of dislikes for teaser of his forthcoming movie DJ.
However, it’s changing again. Pawan has always shown his humble side in promoting his movies. He was always shy on dais with limited words till his Janasena avatar. Now he is aggressive and promoting his movies with a disclaimer statement to watch if it’s watchable. He admits the fact that his fans waited for 7 long years for him to deliver a blockbuster post Khushi in 2001.
Even Jr. NTR has started downsizing his reel image post Janata garage. He caution crowd to go home safe and to think of parents more than worshipping on-screen heroism.
The surprise among the lot is upcoming actor, Vijay Devarakonda who took to twitter and apologized to those who didn’t like his recent film “Dwaraka”….a new strategy again???
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